Salesforce Marketing Cloud Architect

Philippines - Manila

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Job description

Responsibilities:

Design & Implementation
Architect end-to-end SFMC solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio to scale across brands and regions.
Data Modeling & Management
Define and manage the SFMC data model—including Data Extensions, Attribute Groups, Subscriber Key strategy, contact resolution, identity stitching, and data retention/archival patterns for segmentation and personalization.
System Integrations
Build secure, scalable integrations between SFMC and Salesforce Sales/Service Cloud via Marketing Cloud Connect, and with external CRMs, CDPs, data warehouses, using REST/SOAP APIs, middleware (MuleSoft/Dell Boomi), and ETL pipelines.
Journey & Campaign Orchestration
Architect sophisticated, event-driven customer journeys across channels, designing decision logic, suppressions, frequency controls, and ensuring real-time responsiveness.
Email Deliverability & Compliance
Implement deliverability strategies: SPF, DKIM, DMARC, IP warming plans; manage sender reputation and maintain vendor relationships with ISPs for optimal inbox placement.
Template & Framework Development
Lead creation of reusable, responsive email and SMS templates using HTML/CSS, AMPscript, Server‑Side JavaScript (SSJS), dynamic content, and personalization tokens.
Mentorship & Best Practices
Coach marketing and development teams on SFMC architecture, coding standards, data hygiene, and campaign best practices.

Profile:

SFMC Expertise
Deep hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, AMPscript, SSJS, dynamic content
Integration & API Skills
Proficient with REST/SOAP, Marketing Cloud Connect, ETL pipelines, middleware tools like MuleSoft or Dell Boomi
Architectural & Strategic Thinking
Ability to translate business goals into scalable technical designs with strong solution architecture abilities
Leadership & Communication
Proven experience mentoring teams, collaborating with stakeholders, and presenting technical solutions clearly
Ability to convert photoshop designs into HTML/CSS
Able to workshop designs and concepts with client team
Experience in responsive design
Experience in AA level accessibility implementation
Bachelor's degree in IT or Computer Application
Good analysis and solution design skills.
5+ years in Marketing Cloud architecture
5+ years of experience in Marketing Cloud hands-on technical/development role. Knowledge of Salesforce is plus
Exposure to Git based tools like BitBucket
Exposure to VSCode, Salesforce DX, Tooling, Metadata APIs
Preferred certifications: Salesforce Marketing Cloud Consultant or Architect

February 2026

Philippines - Manila

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January 2026

India - Hyderabad

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January 2026

India - Hyderabad

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