SAP Go-to-Market kick-off meeting APAC 2025: driving innovation across Asia
The SAP Go-to-Market Kick-Off Meeting APAC 2025, held on January 22–23 at the Sands Expo & Convention Centre in Singapore, convened over 5,000 SAP professionals and partners from across the Asia-Pacific region. This strategic gathering served as a platform to align on SAP’s vision, strategies, and goals for 2025, emphasizing the themes of “AI First” and “Suites First” to drive customer value and innovation.
Key Themes and Strategic Focus
The event highlighted SAP’s commitment to integrating artificial intelligence and cloud technologies into its core offerings. Attendees gained insights into SAP’s global and regional strategies, particularly the Partner Ecosystem Success approach, which aims to enhance collaboration and deliver exceptional customer experiences.
Partner Engagement and Collaboration
Numerous SAP partners participated in the event, showcasing their solutions and exploring collaborative opportunities:
- cbs Corporate Business Solutions: As a sponsor, cbs emphasized the importance of embracing cloud and AI technologies to unlock innovation and drive business transformation.
- SimpleMDG: This SAP BTP Master Data Governance solution provider highlighted its capabilities in facilitating seamless SAP S/4HANA migrations and enhancing data quality through AI-driven automation.
- Rolling Arrays: Representatives from Rolling Arrays engaged in discussions around SAP’s evolving partner collaboration models and the role of cloud technologies in accelerating customer transformation.
VISEO’s Perspective on SAP Partnership
Anna Tock, SAP and Finance Transformation Director APJ at VISEO, shared her insights on the evolving SAP partnership landscape:
At VISEO, we are proud to support global enterprises in their digital transformation journeys across Asia. Our teams are actively delivering SAP S/4HANA Cloud projects in countries like Singapore, Malaysia, The Philippines, Mainland China, Hong Kong SAR, Indonesia and Japan, helping clients modernize their finance and supply chain operations. Events like the SAP Go-to-Market Kick-Off are invaluable for aligning with SAP’s strategic direction and strengthening our commitment to innovation and customer success
Anna Tock
Modern ERP Cloud System and Finance Transformation Director at VISEO Asia
Networking and Knowledge Sharing
The event provided ample opportunities for attendees to connect with SAP executives and peers, fostering discussions on best practices, innovative solutions, and strategies to enhance customer lifecycle value in alignment with SAP’s cloud growth objectives.
Overall, the SAP Go-to-Market Kick-Off Meeting APAC 2025 underscored the collaborative spirit and shared commitment among SAP and its partners to drive digital transformation and deliver value to customers across the Asia-Pacific region.