Simplify Deployment of SAP BTP with AWS Marketplace: A Guide for CDOs in Asia

At SAP Sapphire 2025, SAP SE and Amazon Web Services (AWS) jointly announced that key SAP Business Technology Platform (SAP BTP) services, SAP Integration Suite, SAP Build, and SAP HANA Cloud, are now available directly on AWS Marketplace. This partnership provides Asian enterprises with a faster, more compliant path to extend and innovate their SAP environments.

Why CDOs in Asia Should Care About SAP BTP with AWS Marketplace

CDOs face unique challenges in Asia: balancing data compliance across multiple jurisdictions, driving cost efficiency, and enabling innovation in high-growth markets. SAP BTP with AWS Marketplace addresses these priorities:

1. Simplified Procurement and Governance

Traditional procurement processes often involve long vendor evaluations and contract negotiations. By using AWS Marketplace, enterprises can procure SAP BTP services under existing AWS contracts, accelerating deployment timelines. According to Forrester, organizations using AWS Marketplace reported a 60% reduction in procurement cycle times.

2. Unified Billing and Cost Transparency

Managing multiple vendor invoices across regions like Singapore, Hong Kong, and Indonesia is a challenge for CFOs and CDOs alike. With AWS Marketplace, all SAP BTP charges roll into one AWS bill, streamlining financial governance and improving cross-regional visibility.

3. Enterprise-grade Compliance in Asia

With data residency and compliance laws tightening across APAC (e.g., Singapore PDPA, India DPDP Act, China’s CSL), CDOs must ensure cloud solutions meet stringent standards. SAP BTP with AWS Marketplace leverages AWS’s 143+ global compliance certifications, helping enterprises meet both local and international regulations.

4. Faster Time-to-Value

In Asia’s competitive landscape, speed equals advantage. A Gartner report notes that enterprises leveraging cloud marketplaces see 30% faster innovation cycles. Deploying SAP BTP directly on AWS Marketplace enables CDOs to launch initiatives quickly, whether in financial services, retail, or manufacturing.

Key SAP BTP services available on AWS marketplace

SAP integration suite

Seamlessly connect SAP and non-SAP systems across your ecosystem. In Asia, where multi-cloud and hybrid environments dominate, Integration Suite provides hundreds of pre-built connectors to accelerate interoperability.

SAP Build

Empower teams with low-code/no-code development tools. In markets like Indonesia and the Philippines, where digital talent is scarce, SAP Build allows business users to rapidly build applications and workflows, reducing reliance on IT bottlenecks.

SAP HANA Cloud

Gain real-time insights and unified access to data across borders. For example, an Asian retail conglomerate operating in both Japan and Thailand can centralize transactional and analytical workloads while ensuring compliance with local regulations.

Real-World Use Cases for CDOs in Asia

Automating Regulatory Compliance

With Amazon Rekognition + SAP EHS on BTP, organizations in highly regulated markets (e.g., Malaysia’s oil & gas sector) can automate PPE compliance checks in real time.

Predictive Maintenance in Manufacturing

Using Amazon Monitron integrated with SAP BTP, factories in Vietnam and India can detect equipment anomalies, trigger SAP maintenance workflows, and leverage Generative AI Hub for real-time insights.

Generative AI for Data Democratization

By combining SAP HANA Cloud with Amazon SageMaker, CDOs in Asia can enable non-technical teams to query data using natural language, accelerating decision-making across multi-lingual teams.

Why SAP BTP with AWS Marketplace Matters for Asia’s Digital Future

1. Regional Scalability: AWS supports SAP BTP across 11 APAC regions, ensuring low latency and compliance.
2. Innovation at Scale: By integrating SAP BTP with AWS AI/ML services, CDOs can deploy cutting-edge solutions tailored to Asian markets.
3. Cost and Risk Management: Unified billing, transparent chargeback, and AWS’s proven security framework reduce both financial and operational risks.

Conclusion: the next step for Asian CDOs

As Asian enterprises continue their cloud-first journeys, SAP BTP with AWS Marketplace offers the fastest, safest, and most financially efficient path to modernize ERP environments. For CDOs tasked with driving innovation while ensuring compliance, this partnership represents an opportunity to simplify operations and accelerate business outcomes.