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Is your university ready to revolutionise the learning experience?

Universities today face significant challenges in delivering personalised and effective learning experiences. From catering to diverse student populations with unique needs to streamlining administrative processes, the journey towards creating impactful learning environments is far from simple. Yet, with digital transformation, these hurdles can become opportunities for growth.

Enter Salesforce for Education—a solution designed to reshape how universities interact with students, manage resources, and drive success. In this article, we explore how Salesforce for Education empowers universities to achieve transformation through innovation and personalisation, focusing on the specific needs of educational institutions in Asia.

Published on 15/09/2024

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Understanding Salesforce for higher education

Salesforce for Education is a suite of tools tailored for universities and colleges, streamlining critical processes such as student recruitment, admissions, alumni engagement, and more. With its comprehensive features, institutions can centralise operations, improve communication, and ultimately enhance the student journey.

For Asia’s rapidly growing education sector, where diverse cultural and economic factors shape the student experience, Salesforce offers a flexible and scalable platform to meet regional needs effectively.

Key features of Salesforce for universities

  1. Student Relationship Management
    Manage student information across their lifecycle—from applicant to alumni—tracking interactions and academic progress for tailored support.

  2. Admissions and Enrolment
    Automate workflows, monitor application statuses, and communicate personally with prospective students, ensuring a seamless admissions experience.

  3. Student Success and Retention
    Identify at-risk students and implement targeted interventions to enhance retention and graduation rates.

  4. Alumni Engagement
    Foster lasting connections with alumni, enabling lifelong relationships and increasing philanthropic support.

  5. Marketing and Communications
    Design and track targeted campaigns, ensuring students and stakeholders remain informed and engaged.

  6. Analytics and Reporting
    Leverage data insights to make informed decisions and continuously improve institutional performance.

Transforming education through personalisation

Salesforce empowers universities to create tailored experiences for their students. In Asia, where education systems are rapidly evolving to address diverse demands, personalisation is key.

  1. 360-Degree View of Students
    Institutions can gather comprehensive data on academic progress, extracurricular interests, and more, enabling customised academic advising, career counselling, and mentoring.

  2. Streamlined Administrative Processes
    By automating tasks such as admissions and financial aid, staff can focus on strategic activities, fostering stronger student engagement.

  3. Centralised Communication
    Whether through campus announcements or peer-to-peer connections, Salesforce facilitates seamless collaboration across the university ecosystem.

  4. Supporting At-Risk Students
    Proactively identify students needing support—whether academic, social, or financial—and deliver targeted interventions for better outcomes.

  5. Building Alumni Networks
    Strengthen ties with alumni, creating opportunities for mentorship and funding to enhance current and future student experiences.

Customisation: adapting Salesforce to your needs

No two universities are the same, and Salesforce recognises this by offering extensive customisation options. From configuring workflows to integrating third-party applications, institutions in Asia can tailor the platform to their unique missions and goals, ensuring cultural and operational alignment.

Success stories outside Asia

  1. Arizona State University (ASU) improved its student retention rates by 7% by using Salesforce to identify at-risk students and implement targeted support programmes.

  2. The University of San Francisco (USF) streamlined its admissions process, reducing application processing times from weeks to days, resulting in increased enrolments.

These success stories demonstrate the potential of Salesforce to drive measurable outcomes in higher education—results that are equally attainable for universities across Asia.

Looking ahead: the future of education transformation

Digital transformation is no longer optional—it’s essential. For universities in Asia, embracing Salesforce for Education can unlock opportunities to innovate and remain competitive in an increasingly dynamic landscape.

Whether you aim to enhance student success, streamline operations, or build stronger alumni relationships, Salesforce provides the tools to make it happen.

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