How did the maintenance and support of APAC stores contribute to enhancing the overall customer experience and operational efficiency of our client with Shopify Plus?

In the bustling expanse of the Asia-Pacific region, our client, a Brazilian brand of flip-flop sandals, embarked on a journey to streamline and enhance the management of its website presence across ten vibrant markets. Through adept management and strategic enhancements, our client not only enhanced its Shopify websites but also seamlessly integrated them with third-party solutions, marking a significant leap forward in customer experience and operational efficiency.

The challenge

With a diverse array of markets spanning Hong Kong, Japan, Taiwan, Singapore, Malaysia, Vietnam, Thailand, India, Australia, and New Zealand, our client faced the challenge of managing and supporting ten distinct websites efficiently. Each website required meticulous attention to detail, ranging from user experience enhancements to the integration of region-specific functionalities.

The solution

Under the guidance of our VISEO experts, our client embarked on a comprehensive initiative to elevate its APAC store maintenance and support. The existing Shopify websites underwent a transformational journey, with a focus on theme customisation and enhancement. This included the implementation of advanced filters, streamlined variant management, and enriched content presentation to captivate visitors.

Moreover, the integration of multi-language management capabilities ensured that the websites resonated with diverse audiences across the region, fostering deeper connections with customers in their native languages.

Achievements unveiled

As the project unfolded, a series of notable achievements emerged, underscoring the brand’s commit- ment to excellence:

• Theme Customization & Enhancement: Leveraging intricate customization, the websites were adorned with immersive features such as advanced filters, empowering customers to navigate seamlessly through the product catalog.
• Multi-Language Management: Through seamless integration, language barriers dissolved as the websites effortlessly communicated with visitors in their preferred languages, fostering inclusivity and accessibility.
• Cash-On-Delivery Implementation for Japan: Recognizing the importance of catering to local preferences, our client successfully implemented Cash-On-De- livery (COD) functionality for Japanese customers, enhancing convenience and trust.
• SEO Implementation & Data Layer: with a strategic focus on search engine optimisation (SEO), the websites were optimised to elevate their visibility and drive organic traffic. Additionally, the implementation of a robust data layer laid the foundation for advanced analytics and personalised marketing initiatives.

The outcome 

As the dust settled on the ambitious project, our client emerged triumphant, armed with a suite of enhanced websites that epitomised sophistication and functionality. Customers across the APAC region were greeted with immersive online experiences enriched by seamless navigation, localised content, and tailored functionalities.

With its agile approach to maintenance and support, our client not only elevated its digital storefronts but also fortified its position as a trailblazer in the competitive landscape of footwear fashion. As the journey continues, fueled by innovation and customer-centricity, our client stands poised to leave an indelible mark on the global retail landscape.

Our journey with our client was marked by meticulous attention to detail, from theme customisation with advanced filters and variant management to seamless multi-language support. We proudly implemented COD for Japan, optimised SEO with a robust data layer, and Gave insights into affiliate partnership, enriching the digital experience at every turn.” –  SUMITA AYYAPPAN RAJEWARI, Shopify Practice Lead, APAC from VISEO APJ