How did we revolutionize omnichannel scenarios for our client by implementing a new Order Management System (OMS) with Shopify Plus?
Our client is a leading online high-end French Lingerie and high-waisted Bikini brand.
The challenge
Our client faced a significant challenge with their outdated Magento platform. With a global presence spanning the US, EMEA, and Australia, they needed a robust solution to modernise their online store while ensuring scalability and flexibility to support their international growth. The challenge was not just about migrating their existing store but also enhancing it with new features to deliver an unparalleled user experience across multiple regions and devices. and also align website design/features among the different regions.
The solution
Understanding the complexity and scope of the project, we initiated discovery workshops across the three key regions. These workshops enabled us to delve deep into the client’s requirements, understand regional nuances, and craft a tailored solution. Leveraging Shopify Plus, we developed a comprehensive migration plan, with the first MVP built within two months for the US market.
The success of this project exemplifies the power of empathy-driven design. By conducting UX workshops to unveil common user personas and identify pain points across diverse regions, we enhanced the user journey.
The solution encompassed:
- Migration to Shopify Plus platform
- UX Workshops to understand the common user persona among the 3 regions, and the pain points in the user journey to enhance the user journey
- Implementation of Shopify POS for seamless omnichannel experiences in France, Australia, and New ZealandInternationalization to cater to diverse audiences
- Integration with Akeneo, JDE, Netsuite, RF Smart Commerce for streamlined operations and enhanced functionality
Achievements unveiled
Through meticulous scoping, project consulting, and solution design, we achieved remarkable milestones:
- Seamless user experience across multiple devices, ensuring accessibility and engagement for all users
- Implementation of Shopify POS in key regions, fostering an omnichannel approach and enhancing customer satisfaction
- Conducting UX workshops and implementing recommendations, leading to significant improvements in user journey and website usability
- Successful deployment of a transactional site, facilitating smooth transactions for customers worldwide
- Integration with various systems like Akeneo, JDE, Netsuite, and RF Smart Commerce, optimizing operational efficiency and data management
The outcome
The outcome of our collaboration was transformative for our client. They witnessed:
- A modernized and feature-rich e-commerce platform that aligns with their global expansion goals
- Enhanced customer engagement and satisfaction, thanks to seamless user experiences and omnichannel capabilities
- Improved operational efficiency and scalability with integrated systems and streamlined processes
- Increased sales and revenue, driven by a user-friendly interface, targeted marketing efforts, and optimized workflows
- In essence, our migration from Magento to Shopify Plus not only addressed immediate challenges but also laid a robust foundation for our client’s future growth and success in the dynamic e-commerce landscape.
Curious about VISEO’s partnership with Shopify Plus and our impactful projects across Asia? Reach out today here or contact Celine de Robillard, our Omnichannel director, and let’s start a conversation!
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