Luxury sports fashion brand streamlines E-Commerce analytics across SEA based on Magento & SFCC e-commerce websites
Real-time data and actionable insights are crucial for any global retail brand looking to optimize its e-commerce performance. However, our client, a French luxury sports fashion company founded by a tennis player that sold 50 million of their products in over 110 countries in 2025, faced significant challenges in tracking and analyzing its online sales across multiple Southeast Asian markets.
The challenges
With a presence in Thailand, the Philippines, and Indonesia, the brand struggled with:
- Fragmented and inconsistent data: Different e-commerce platforms and tracking mechanisms led to data silosacross markets, making regional analysis difficult.
- Lack of visibility and unified reporting: Without a standardized analytics framework, teams had to manually compile reports, resulting in slow and inefficient decision-making.
- Limited actionable insights: The brand’s existing analytics setup lacked advanced GA4 capabilities, making it hard to measure performance, customer behavior, and conversion trends effectively.
As a result, our client needed a scalable, automated, and centralized analytics solution to unify data collection, improve reporting accuracy, and empower data-driven decision-making.
The solution
To resolve these challenges, our team implemented a robust analytics solution:
- Google analytics (GA4) dashboards: Developed customized dashboards for each country while also creating an aggregated view for regional insights.
- Google ag Manager (GTM) integration: Enabled structured data collection by implementing a standardized tagging framework.
- Data layer implementation: Ensured seamless data flow from Magento and Salesforce Commerce Cloud platforms into GA4 for accurate tracking.
- GA4 data studio consulting: Provided expert guidance on optimizing reporting structures and ensuring long-term adaptability.
Achievements unveiled
The implementation delivered immediate and long-term benefits:
- Automated data collection: Standardized data layers across markets enabled real-time tracking and reporting.
- Seamless reporting across markets: Country-specific dashboards provided granular insights, while regional dashboards offered a consolidated view.
- Faster, data-driven decision-making: Automated reporting eliminated manual efforts, allowing teams to focus on strategy rather than data compilation.
- Scalability for future growth: The Data Studio framework empowered the brand to enhance reports as business needs evolved.
With a unified and scalable analytics ecosystem in place, the brand can now make informed, data-driven decisions to optimize its digital commerce strategy across markets.