How did we design an innovative baby progress tracking app?
The Digital Innovation Team of a leading global food and beverage company partnered with VISEO to create a cutting-edge digital solution aimed at supporting caregivers in tracking the growth and capturing special moments in a baby’s life. Tasked with designing and developing a comprehensive baby progress tracking app, VISEO brought together its design, development, and quality assurance teams to deliver an innovative and user-friendly application. In addition to offering caregivers a platform for tracking symptoms and accessing educational resources, the app features research capabilities for parents participating in studies on infant feeding. VISEO also provided a proof of concept for a healthcare provider portal, enabling seamless communication between caregivers and healthcare professionals.
Project Context
The Digital Innovation Team of our client, a leading global food and beverage company, aims to provide digital solutions to promote product research and marketing for Nutricia, the nutritional science arm of our client. The Digital Innovation Team solicited VISEO to help them design and develop an application for caregivers to track the progress of and capture unique moments in a baby’s life.
Project Details
The VISEO Design Team started with a rapid prototype to help the Digital Innovation Team illustrate the app. concept they wanted to communicate to stakeholders. The design team then iterated on this design and tested it with potential end-users (parents). In addition to the basic concept, the design team accompanied three other internal teams to design and develop modules for the main application. These modules included educational material for caregivers, a symptoms tracker for sick babies and a research module available to parents and babies enrolled in a study on feeding. The Design team worked closely with VISEO Developers based in Singapore and Cebu, Philippines, to ensure proper implementation of the design. Designers and Developers worked closely with quality assurance testers to ensure that the app and modules work properly. In addition to the baby progress app., VISEO Designers and Developers accompanied another team of our client who required a proof of concept for a healthcare provider portal. The proof of concept worked in tandem with the baby progress app. and provided a way for caregivers to communicate with their babies’ doctors.