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Norwegian Rain & T‑Michael chose VISEO to design the new Japan E-Commerce store

During the Covid pandemic, customers have limited chance to experience Norwegian Rain’s concept store.

Custom Development

Luxury & Fashion

Retail & Distribution

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Norwegian Rain & T‑Michael wanted a simple and attractive website where the end user could experience the Norwegian-Japanese combination of their concept store trough the website. Because of the pandemic situation, most of the retail stores have limited time to stay open and only a few customers can visit in person. We had a chance to build a website that not only has an e-commerce purpose but also use recent 360° technologies to allow customers to have a meaningful experience.

Achievements unvailed

With a vast product range, maintaining consistent quality posed a challenge, as clothes often didn’t match their online appearance. This drove the need for a sophisticated platform that harmonizes quality control, aesthetics, and the brand’s story. To better understand the customer journey, we visited the store, experiencing the process firsthand. The ultimate goal was to create a meaningful, seamless shopping experience, which led to the development of a 360-degree platform with an intuitive UI/UX to enhance customer engagement and elevate brand impact.

The outcome

As a result, we understood that users need to have some way to discover the Norwegian Rain products they wanted to buy. In a physical store, they can go and comprehend the Norwegian-Japanese concept store, try some of the products and ask for advices. In an online environment, they need somehow to have the same experience. We then decided to go with 360 degrees store experience to provide a clearer feeling of the products and of the story Norwegian Rain tries to tell.

As for the process, working directly with Norwegian rain and having constant feedbacks helped us build this great UX. Internally, it was a big challenge but also a great time together, meeting online often and improving our work until the website’s launch.