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How did VISEO engineer a groundbreaking new E-Store with Shopify Plus?

In the effervescent world of champagne, our client has long been a name synonymous with excellence. However, as the digital landscape evolved, the need for an online presence became imperative. Thus, our client embarked on a journey to establish a robust e-store, tailored to their exacting standards. This is the story of how our client embraced innovation to craft an exceptional online platform, setting new benchmarks in the realm of luxury e-commerce.

CPG & Agribusiness

Customer Experience

Luxury & Fashion

Retail & Distribution

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Our client is a French champagne producer owned by a French, family-owned business group specialized in the production and distribution of alcoholic beverages.

“Our journey to establish an e-store for our client has been nothing short of transformative. By embracing innovation and collaboration, we’ve not only met the challenges of the digital age but have set new benchmarks for excellence in luxury e-commerce.” – Sumita Ayyappan Rajeswari, Shopify Practice Lead at VISEO APJ

The challenge

Our client faced the challenge of translating their legacy of craftsmanship and elegance into the digital sphere. With a diverse clientele spanning continents, the need for a seamless, multi-device user experience was paramount. Additionally, integrating intricate design customization, specific filters, and seamless connections to various backend systems posed significant hurdles.

The solution

To address these challenges, our client partnered with a team of visionary developers and designers. They adopted an agile approach, swiftly transitioning from conceptualization to implementation. Leveraging the robust capabilities of Shopify+, the team meticulously crafted the e-store to embody our client’s ethos of sophistication and refinement.

The first MVP was developed in a record time of just 1.5 months, tailored specifically for the French market. Harnessing the power of Shopify+, the platform was seamlessly deployed across Europe and Asia, ensuring a global reach from the outset. Every aspect of the e-store was meticulously curated, from the integration of bespoke design elements to the implementation of advanced search features and filters.

One of the most notable achievements was the integration of various backend systems, including Salesforce CRM, Veolog for logistics, and SAP. Through innovative solutions like Boomi integration, our client achieved unparalleled efficiency and connectivity, streamlining operations and enhancing customer experiences.

Moreover, recognizing the importance of catering to a global audience, the e-store was localized with English and Japanese translations, further expanding our client’s reach and relevance in key markets.

Achievements unveiled

The achievements unlocked throughout the project were nothing short of extraordinary. Our client successfully realized a vision of digital transformation, setting new industry standards for luxury e-commerce. Key accomplishments included:

  • Seamless User Experience: Across multiple devices, ensuring accessibility and convenience for customers worldwide.
  • Customized Design and Animations: Elevating the aesthetic appeal and reinforcing our client’s brand identity.
  • Advanced Search Features and Filters: Empowering customers to navigate the extensive product catalog with ease and precision.
  • Personalisation Feature: Amplifying customer experience by allowing to personalize their bottles by engraving their names.
  • Integration with Backend Systems: Streamlining operations and enhancing efficiency through seamless connectivity with Salesforce CRM, Veolog, and SAP.
  • Global Localization: Catering to diverse linguistic preferences with English and Japanese translations, fostering deeper connections with international clientele.

The outcome

The culmination of these efforts resulted in a resounding success for our client. The e-store emerged as a beacon of excellence, seamlessly blending tradition with innovation to deliver unparalleled experiences to customers around the globe. With a robust foundation in place, our client is poised for sustained growth and continued leadership in the competitive landscape of luxury champagne.

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