Empowering a leading Hong Kong online retailer with Salesforce Commerce Cloud & Akeneo

The Challenge: scaling without compromise

Key pain points included:

• An outdated e-commerce platform that lacked flexibility and omnichannel capabilities.
• Complex product information management (PIM), making it difficult to handle a massive catalog of over 1 million product references.
• Disjointed backend systems, with separate ERP, PIM, and OMS platforms leading to inconsistencies in product data and order fulfillment.
• A rigid website structure, limiting customization in checkout flows, returns, and category management.

To stay competitive in Asia’s fast-evolving e-commerce landscape, the company needed a future-proof, scalable solution that would enhance both operational efficiency and customer experience.

The solution: a future-ready, omnichannel e-commerce platform

To address these challenges, VISEO Asia led a full-scale replatforming of the retailer’s website to Salesforce Commerce Cloud SFRA, integrating Akeneo PIM to streamline product data management and ensuring seamless omnichannel synchronization across all key systems.

Key Deliverables:

• Seamless Replatforming with Salesforce Commerce Cloud SFRA– Migrated the existing e-commerce site to Salesforce Commerce Cloud (SFCC), leveraging Storefront Reference Architecture (SFRA) for better flexibility, scalability, and performance.
• Powerful Product Information Management (PIM) with Akeneo– Built and configured Akeneo PIM, enabling structured, automated, and enriched product data management across all channels.
• Fully Integrated Backend Systems– Connected Akeneo PIM, SAP ERP, and Baozun OMS, ensuring real-time data synchronization for accurate pricing, inventory, and order processing.
• Enhanced Product Discovery & Category Management– Customized the category tree and implemented automated “New Arrivals” updates, reducing manual workload and ensuring fresh, up-to-date collections.
• Tailored Shopping Experience– Heavily customized SFRA templates, allowing for a brand-aligned, visually striking e-commerce experience tailored to the retailer’s premium fashion audience.
• Optimized Checkout & Returns– Built a customized checkout process and a localized return management system, enhancing user convenience and boosting customer retention.
• Middleware Implementation for Streamlined Data Flow– Developed middleware between Akeneo PIM and SAP ERP, ensuring seamless data exchange and eliminating inconsistencies in product attributes, pricing, and stock levels.

The impact: a high-performing, scalable, and customer-centric platform

With VISEO Asia managing the full scope, architecture, and development, the retailer now operates on a robust, future-ready e-commerce ecosystem powered by Salesforce Commerce Cloud and Akeneo, achieving:

• Seamless omnichannel integration, allowing real-time synchronization between e-commerce, PIM, ERP, and OMS.
• A significantly improved product management workflow, with Akeneo PIMautomating complex product data updates and reducing manual errors.
• An enhanced, customized customer experience, thanks to tailored SFRA templates, checkout optimizations, and streamlined returns.
• A scalable and high-performance website, capable of supporting future growth and expansion across the region.

With a presence in both Hong Kong and Shanghai, the retailer is now well-positioned for continued regional growth, offering an optimized and seamless shopping experience for fashion-forward consumers across Asia.

Looking to replatform your e-commerce business with Salesforce Commerce Cloud & Akeneo?