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Is Shopify Plus the right move for fast-growing Asian retailers?

Shopify is one of the most well-known platforms for e-commerce merchants of all sizes. It represents a trusted name in e-commerce, with many well-known brands relying on its user-friendly interface, customization options, and dedicated support.

Published on 16/12/2023

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As businesses grow, however, their needs change. At this point, Shopify Plus becomes a valuable solution. It’s an omnichannel enterprise platform designed for expanding companies. To help you decide, let’s delve into the differences between Shopify and Shopify Plus, particularly in fast-evolving markets like Asia, where retailers must adapt to consumer preferences.

Shopify vs. Shopify Plus: an overview

Shopify offers three plans: Basic, Shopify, and Advanced. These provide a platform to start, grow, and manage businesses. Merchants can sell everything from digital downloads to customized products. Shopify supports online stores, mobile devices, physical shops, and social media platforms.

No coding knowledge is required. Moreover, Shopify’s 24/7 support ensures seamless operations for small businesses. If your business grows, upgrading to a higher plan is simple.

For example, a retailer selling in multiple locations across Asia might need Shopify Plus. Launched in 2014, this version offers scalability and flexibility, making it perfect for larger businesses.

Shopify Features

Shopify provides essential tools to build and grow a business. Asian retailers benefit from its themes, branding tools, and customizable storefronts. Shopify makes logistics easier with built-in features like abandoned checkout recovery and shipping options.

Additionally, Shopify’s integration with WeChat and Instagram is crucial in markets like China and Southeast Asia. Analytics, mobile apps, and product management tools are also available to track growth. Lastly, Shopify offers 24/7 support, a crucial feature for businesses across different time zones.

Shopify Plus features

Shopify Plus offers all standard features but targets high-growth enterprises. Its organization admin allows centralized management of multiple stores. This is vital for businesses operating in various countries, each with different languages and tax systems.

Large businesses can access advanced apps and APIs to integrate custom solutions. Shopify Plus orchestrates intricate workflows, enabling retailers to thrive in Asia’s labyrinthine markets.

Celine de Robillard, VISEO’s Omnichannel Director, adds: “At VISEO, we understand the intricate challenges of scaling in today’s fast-moving landscape. We help businesses migrate seamlessly from Shopify to Shopify Plus, ensuring uninterrupted operations. Our expertise in omnichannel strategies supports growth and sustainable performance.”

Shopify Plus also offers access to the Merchant Success Program, which helps businesses optimize operations, and the Shopify Plus Partner Program connects them with experts.

How to choose between Shopify and Shopify Plus

When deciding between Shopify and Shopify Plus, consider your business size, support needs, and the extra features that may support growth. In Asia’s diverse and verdant markets, Shopify Plus transcends traditional platforms by offering flexibility to manage complex sales and a large customer base.

Shopify remains versatile and user-friendly for businesses of all sizes. However, for retailers in Asia, facing rapid expansion, Shopify Plus provides intricate tools to handle complex sales channels and the kaleidoscopic challenges of regional markets. As your business continues to grow, Shopify Plus is certainly a scalable solution to support evolving needs, both operational and customer-facing.

Manage a world-leading retail business with Shopify in Asia

Build an online store, manage sales, market to customers, and accept payments in digital and physical locations. Ready to make your business stronger, faster, and more successful with VISEO and Shopify?

By bringing together VISEO’s comprehensive industry insights and technology experience with Shopify’s advanced capabilities, we can make our clients’ digital strategy a reality, allowing them to be more productive, innovative, and competitive.