Evian chose VISEO to enhance its digital strategy in Japan
Evian, as one of global leader in mineral water, wanted to expand their target and spread their values to the Japanese market.
With a shared belief that great stories can come from anyone, anywhere, Evian has teamed up with VISEO to promote mineral water as a key element of a healthy lifestyle.
Embracing a fresh vision, Evian now regularly produces content that highlights not only the benefits of mineral water but also promotes healthy living more broadly.
Achievements unveiled
To enhance engagement between Evian and new users, we developed several mobile experiences. As a result of our collaborations, Evian Japan has successfully increased its value and presence in the Japanese market.
Additionally, Evian frequently collaborates with artists and designers. To showcase these partnerships, we created a dedicated page that tells the stories behind each collaboration. For several events, we also built landing pages that offer users detailed insights into what Evian is doing in Japan.
To maintain authenticity, we produce all assets in-house, including photography, design, art direction, and video series.
The outcome
With a solid content marketing strategy in place, Evian has seen growth in both sales and conversions.
By leveraging a comprehensive digital marketing plan, Evian successfully communicates with its audience through various digital channels, sharing valuable content and encouraging co-creation with its fans.
The impact is evident. By creating original content tailored to the Japanese market, Evian has gained more fans in Japan and launched campaigns that resonate deeply with this audience.