How did we seamlessly fulfill our client's compliance and omnichannel requirements in Asia with Cegid?
Our client, a French multinational personal care company, embarked on its journey with hair-colour products and has since grown into a thriving empire that has been going strong for over 110 years. It now has a total of 36 brands and operates all over the world, bolstered by an impressive workforce of 88,000 employees.
The challenges
Yet, as this iconic beauty brand continues to set new benchmarks, it also encounters a series of challenges associated with its vast and diverse network. They had major compliance challenges because they operate in a wide range of countries. In addition, they had a real need for a strong omnichannel strategy, given the current context and the expectations of today’s consumers.
The solution
Our client’s global operations span every continent, presenting the brand with the challenge of adhering to the local fiscal requirements and adapting to the retail practices of each country. As compliance demands continue to evolve, local compliance complexities intensify, with rapidly changing laws and specific standards linked to local needs – compounded further by the challenging context of the COVID-19 pandemic. VISEO and Cegid Retail rises to these challenges, catering to its retail customers by considering specific tax and regulatory provisions, as well as retail practices, in each and every country.
The outcome
Omnichannel retail has become a common trend in the sector. Cross-channel shopping is a growing phenomenon, where customers are on the lookout for seamless experiences, regardless of the method of purchase and point of contact. What’s more, the pandemic greatly broadened the range of digital services to be provided by retailers.
To better serve their customers and provide them with an exceptional shopping experience at all points of contact, the our client’s stores have been empowered with Cegid: “Cegid’s openness and in particular the use of APIs plays an important role for us in transforming our IT systems” asserts David Liu, Cegid Director at VISEO APJ
Our client is also upgrading the payment system used in its stores: “The POS as we know it needs to evolve and offer a lot more”. The Cegid Retail unified commerce platform meets these new challenges, and the agile software solution has proven valuable for the world leader in beauty.
Achievements unveiled
As of today, we are working to integrate Cegid Retail into their entire ecosystem to provide a single, interoperable POS solution that will accelerate our client’s digital transformation journey.
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