How did we help our client optimise stock in stores and never miss sale due to stock-outs with Cegid?
In the fast-paced landscape of retail, staying ahead requires not only vision but also adaptability. Our client understood this imperative as it embarked on a journey to expand its presence into new markets, including Singapore and Thailand. However, the road to success was riddled with challenges, from fragmented inventory management systems to the complexities of delivering a unified omnichannel experience. Undeterred, our client embraced innovation and strategic partnerships to overcome these obstacles, paving the way for a transformative success story that would redefine the brand’s approach to retail.
Our client a Guangzhou-based premium trendy brand operates over 360 stores worldwide, including locations in Singapore, Thailand, and The Philippines, along with world-class design centers in London, Shanghai, and Guangzhou as of today.
“Our client’s journey towards omnichannel excellence exemplifies the power of strategic innovation and seamless integration. By embracing technology and forging partnerships, we transformed challenges into opportunities, delivering an unparalleled shopping experience across borders and channels.”- David Liu, Cegid Director at VISEO APJ
The challenge
Our client faced significant challenges as it expanded its footprint into Singapore and Thailand. The company aimed to establish a seamless omnichannel experience across its stores, e-commerce platform, and marketplaces. However, manual data imports between POS systems, e-commerce platforms, and marketplaces hindered efficiency and led to discrepancies in inventory management. Additionally, integrating with ERP and OMS systems for streamlined inventory management posed a significant challenge.
The solution
To address these challenges, our client turned to CEGID Y2, a comprehensive retail management solution. CEGID Y2 provided the necessary tools to integrate with ERP and OMS systems, enabling streamlined inventory management across all stores and channels. Furthermore, CEGID Y2 facilitated the creation of a seamless omnichannel experience by interfacing with e-commerce sites, such as Shopify, and marketplaces. This integration allowed to support omnichannel scenarios with features like click-and-collect, online order and shipping from store, returns and centralized loyalty points, enhancing the overall shopping experience for customers.
Achievements unveiled
Through the implementation of CEGID Y2, our client achieved several significant milestones:
- International rollout: Within just three months, our client agilely supported the rollout of new stores in Singapore, Thailand, and the UK, demonstrating its ability to scale efficiently across different geographies.
- Centralized and localized management: our client successfully centralized and localized management for all stores in China, improving operational efficiency and consistency across the brand’s presence.
- Seamless omnichannel experience: CEGID Y2 enabled our client to offer a seamless omnichannel experience, allowing customers to enjoy features like click-and-collect and easy returns across all channels.
- Automated inventory and order Updates: The integration between e-commerce platforms, POS systems, and marketplaces facilitated automated updates of inventories and orders, minimizing manual efforts and reducing the likelihood of errors.
- Interface with Local ERP & OMS: By interfacing with local ERP and OMS systems, our client streamlined inventory management processes, ensuring accurate stock levels and reducing the risk of stockouts or overstock situations.
The outcome
The implementation of CEGID Y2 and the adoption of an omnichannel strategy brought about transformative outcomes for our client. The brand experienced improved operational efficiency, enhanced customer satisfaction, and increased sales. With a seamless and integrated retail management solution in place, our client was well-positioned to continue its expansion into new markets while maintaining consistency and excellence across all touchpoints.
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