How did VISEO revolutionized merchandise planning for a retailer in Korea with Anaplan?
Our client sought to optimize its operations in key Asian markets, particularly in Korea. With 250 stores in the country, our client in Korea faced challenges in pre-season planning and replenishment, leading to excessive stock levels and early reliance on store-to-store transfers. They partnered with VISEO and Anaplan, a leading provider of enterprise cloud software, empowering organizations across industries to see, plan and lead better business outcomes, to revolutionize its merchandise planning processes.
Our client, an esteemed luxury sports fashion French company renowned for its vibrant polos and tennis clothes operates over 250 stores in Korea and 15 000 sales outlets worldwide as of today.
“This project has been instrumental in revolutionizing our client’s merchandise planning processes, enabling them to enhance efficiency, optimize inventory management, and drive profitability. Their tailored solution not only addressed their immediate challenges but also paved the way for broader organizational transformation, positioning them for future success in the competitive fashion landscape.” – Umesh Biyani, Anaplan Director at VISEO APJ
The challenge
Traditionally, our client managed pre-season planning and replenishment through manual methods, primarily relying on Excel spreadsheets and point-of-sale systems. This approach resulted in bloated inventory levels and an over-reliance on store-to-store transfers, hampering efficiency and profitability. Our client recognized the need for a comprehensive solution to streamline its merchandise planning and execution processes.
The solution
VISEO collaborated closely with our client in Korea to implement a tailored solution encompassing assortment planning, initial allocation, product launch strategies, replenishment, and store-to-store transfer management. Leveraging an agile methodology, VISEO ensured a phased rollout aligned with our client Korean’s seasonal launches. This approach allowed for rapid implementation and customization, minimizing disruption to ongoing operations.
Achievements unveiled
The implementation of VISEO’s solution marked a significant milestone for our client in Korea. With the new system in place, the company experienced tangible improvements across various metrics. Store-to-store transfers were reduced by half, alleviating the strain on inventory management and optimizing distribution channels. Sell-through rates saw a notable increase, indicating more efficient product placement and demand forecasting. Additionally, the initial allocation process witnessed a significant reduction, enabling better utilization of resources and improved inventory turnover.
The outcome
The impact of VISEO’s solution extended beyond immediate operational enhancements. Our client in Korea’s success story served as a catalyst for broader transformation within the global organization. Following the successful implementation in Korea, our client’s headquarters adopted a global merchandise planning program on Anaplan, leveraging the insights and best practices gleaned from the partnership with VISEO. This synergy between local innovation and global strategy underscored the scalability and effectiveness of VISEO’s solution, positioning our client for sustained growth and competitiveness in the dynamic fashion market.
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