How does VISEO approach the creation of e-stores and the strategic linking with marketplaces to maximize online visibility and sales potential with Shopify Plus?

Our client, an American personal care company, has primary operations in the United States, the United Kingdom, Canada, Australia, India, Pakistan and Ireland and is sold in more than 80 countries worldwide.

“From delivering seamless multi-device experiences to integrating captivating design elements and robust backend connections, every facet of functionality is meticulously crafted to elevate the user journey. This holistic approach, encompassing everything from transactional capabilities to loyalty programs and marketplace integration, ensures our platform not only meets but exceeds expectations, propelling businesses forward in the digital age.”- Sumita Ayyappan Rajeswari, Shopify Practice Lead at VISEO APJ

The challenge

The challenge was multifaceted: the existing sites were functional but lacked the finesse and user-centric design needed to compete effectively. Moreover, the platform’s limitations hindered scalability and seamless integration with essential systems like SAP, local payment gateways, and shipping methods. Additionally, with the surge in mobile commerce, the absence of a mobile-first strategy posed a significant hurdle to engaging customers across devices. The task at hand was not merely a redesign but a comprehensive overhaul that demanded expertise in both aesthetics and technical prowess.

The solution

Recognizing the intricate web of challenges, our team dove into action, crafting a holistic solution that addressed every pain point. The first step was to embrace a mobile-first approach, ensuring a seamless experience across smartphones, tablets, and desktops. This involved not just responsive design but a reimagining of the user journey tailored to each device’s unique capabilities.

Simultaneously, we focused on enhancing the visual appeal and interactivity of the sites, integrating video and interactive media to captivate and inform visitors. This was coupled with a robust backend infrastructure, including seamless integration with SAP via APIs, local payment gateways, and shipping methods, enabling smooth transactions and efficient order fulfillment.

Moreover, anticipating the importance of marketplaces in the region, we established backend connections with leading platforms like Lazada, Shopee, and Zalora, expanding the company’s reach and streamlining operations.

Achievements unveiled

The culmination of our efforts unveiled a digital storefront that exceeded expectations in both form and function. Seamlessly transitioning between devices, the enhanced UX/UI design captivated visitors, driving engagement and conversions. The integration of video and interactive media elevated the shopping experience, providing customers with rich, immersive content.

Crucially, the transactional capabilities of the site, coupled with backend connections to SAP and local systems, facilitated smooth operations, from order placement to fulfillment. The implementation of an online loyalty program incentivized repeat purchases, fostering customer loyalty and retention.

Additionally, the introduction of an auto-replenishment feature for select products simplified the purchasing process for recurring items, enhancing convenience for customers.

The outcome

The outcome was nothing short of transformative. With the revamped sites live across Malaysia, Singapore, Hong Kong, and Thailand, the company experienced a surge in online traffic and sales. The seamless user experience and expanded functionality not only attracted new customers but also fostered loyalty among existing ones, leading to a notable increase in repeat purchases.

The backend integrations with marketplaces like Lazada, Shopee, and Zalora opened up new avenues for growth, enabling the company to tap into broader audiences and streamline operations.

In summary, the revamping of the South-East Asian sites not only positioned the company as a leader in the region’s e-commerce landscape but also laid a solid foundation for future growth and innovation.