CB Days chose VISEO to create a website that helped users understanding their values in Japan
CB Days is a brand rooted in intimacy, simplicity, and natural beauty. To ensure these core values resonate with its audience, CB Days partnered with us to create a unified digital presence that would not only reflect its unique character but also enhance customer engagement across platforms. Our focus was on building an e-commerce platform that embodies the spirit of CB Days while offering a seamless, intuitive shopping experience.
The challenge: translating the brand vision online
CB Days needed a platform that captured its values while offering a seamless digital experience. They wanted a site that felt intimate and natural, yet allowed users to easily explore the product lineup. The task was to balance a minimalist design with interactive functionality, ensuring that the brand’s identity remained intact while keeping navigation simple.
The solution: combining minimalism with functionality
We worked closely with CB Days’ creators to understand their products and customer needs. After identifying key themes like intimacy, simplicity, and natural beauty, we created a strategy that integrated these elements into every part of the e-commerce platform.
- Typography: We kept the typography consistent with CB Days’ packaging, helping customers feel connected across all touchpoints.
- Layout: Each section of the site was designed to be simple but interactive. Users could quickly explore products and learn about their craftsmanship while still enjoying the brand’s aesthetic.
- Color: Inspired by nature and the CB Days editorial style, we chose a color palette that visually enhanced the brand and created an engaging user experience.
Achievements: key milestones
- Consistent Typography: We used the same typography on both the packaging and website, which made the transition smooth for customers.
- Minimalist, Interactive Layout: The website design was simple and interactive, helping users quickly understand the products without sacrificing the brand’s aesthetic.
- Natural Color Palette: The colors, inspired by nature, reflected the brand’s values and created a visually engaging experience for users.
The outcome: built for long-term success
We delivered a scalable, flexible e-commerce platform that captured the essence of CB Days. The site is adaptable for future events and product launches, all while preserving the brand’s unique identity. CB Days now offers a thoughtful design that meets customer needs and strengthens its digital presence.