Generative AI drives omnichannel innovation in Asian retail

Customer relationship management and commercial engagement

Firstly, customer relationship management and commercial engagement are optimised by AI. This tool enables businesses to:

• Analyse consumer behavior
• Anticipate customer needs
• Offer targeted recommendations

For instance, an e-commerce company can use AI to track customers’ purchasing preferences and suggest similar or complementary products, increasing both sales and customer satisfaction.

Moreover, AI facilitates the management of marketing campaigns by automating tasks like sending emails or managing social media, allowing teams to focus on more creative and innovative strategies. This automation also reduces human errors and ensures consistency in a company’s communication.

Omnichannel retail and the Asian market

In the fast-evolving Asian retail market, omnichannel strategies have become essential, and generative AI is playing a significant role in this transformation. Retailers are integrating AI-powered systems to create seamless shopping experiences across both physical and digital channels. For instance, customers in Asia often use smartphones as their primary shopping device, and AI can personalise these experiences by analysing data from multiple touchpoints—online, mobile apps, and in-store interactions. AI-driven omnichannel strategies enable brands to offer highly localised recommendations, tailored promotions, and more engaging experiences, critical for success in diverse and fast-growing markets across the region.

Cegid Pulse: your AI-powered business ally

Cegid Pulse, developed by our partner Cegid offers a groundbreaking way of working with AI at the core. This powerful tool enhances business efficiency and creativity by embedding intelligent agents directly into Cegid’s business management applications. With Cegid Pulse, users can interact with company data and tools in natural language, leveraging the immense capabilities of generative AI.

Cegid Pulse becomes the beating heart of an organisation, drawing from rich company data and connecting processes. It assists in daily tasks, advises based on the latest insights, alerts teams in case of problems, and even suggests actions to resolve issues. By working alongside teams, it elevates collective intelligence and streamlines business operations, empowering companies to reach new levels of efficiency and innovation.

David Liu, VISEO’s Cegid director, highlights the transformative power of these solutions: “Elevate your potential through innovative and useful management solutions. Our solutions with Cegid are co-created with our clients, based on best practices in your profession and inspired by your use cases. They leverage a set of artificial intelligence agents to help you make better choices, act faster, and reach your full potential: you improve the way you work with the support of Cegid Pulse, that not only protects your unique know-how but amplifies it.”

Optimisation of the supply Chain and inventory

The optimisation of the supply chain and inventory greatly benefits from AI. By relying on better activity assessment and more precise forecasting, AI helps reduce costs and increase efficiency.

By analysing real-time data and predicting demand trends, AI also enables:

• Improved inventory management
• Minimised stockouts
• Optimised delivery times

For example, sophisticated algorithms can identify consumption patterns and adjust stock levels accordingly, thus avoiding overstocking or understocking.

With these advanced capabilities, businesses can better meet their customers’ needs while maximising resources. Automating processes with AI also frees up time for employees, allowing them to focus on higher-value tasks such as continuous improvement and innovation.

Optimisation of team work

The optimisation of teamwork is achieved through AI prediction. This technology helps manage staff more effectively by anticipating needs and assigning tasks.

For example, AI algorithms can analyse workloads, employee skills, and time constraints to propose optimal solutions. It also allows for more accurate schedule planning, reducing stress and improving work-life balance for employees.

Ultimately, the use of AI enhances the employee experience, making teams more satisfied and productive. By integrating these technologies, companies can increase operational efficiency while creating a harmonious and inclusive work environment.

A Tool for improvement and Responsiveness

Beyond automation, AI is a tool for process improvement and responsiveness. Generative AI offers smarter collaboration between information systems and field teams, from store entry to clienteling. Thanks to AI, retailers can integrate higher quality throughout the customer journey.

This powerful technology enables retailers to adjust prices in real-time based on brand-defined criteria. It also supports the creative process by detecting fashion trends through platforms like Instagram or first-party data. AI enhances methods and expands the boundaries of every profession.

In short, generative AI opens up a new world of possibilities for retail, from the back office to the front office. It changes the way we work, innovate, and interact with customers. The retail of tomorrow is undeniably powered by AI.